Falken continues handball partnership


The Falken brand has extended its partnership with the International Handball Federation (IHF), committing to participate in both the 2027 and 2029 IHF Men’s Handball World Championships. The agreement extends a partnership that began with the 2019 World Championship and saw Falken represented at the 2023 and 2025 tournaments, giving the brand visibility on LED advertising boards and goal-area signage.