Prinx Chengshan sets out European expansion plans as it marks 50 years


Prinx Chengshan is preparing to broaden its European business through new Prinx passenger car and truck tyres, agricultural products and original equipment ambitions, supported by additional manufacturing capacity in Malaysia and China. Presenting its plans during Chengshan Group’s 50th anniversary celebrations and international dealer conference in October, the company outlined how it intends to build on the European business established with Austone and Fortune while developing a wider role for its flagship Prinx brand.