Ferrari Announces Luce Pricing, and It’s Less than Initially Expected

• The controversial Ferrari Luce EV officially has a starting price, and it’s less than we estimated when it was first released.
• Ferrari’s first electric car seats five and uses four electric motors to make 1035 horsepower.
• The Luce starts at $560,800, and we expect it to reach the United States in the second quarter of 2027.

Love it or hate it, the Ferrari Luce has been an attention-grabbing addition to the luxury car world since its reveal earlier this year. Designed in collaboration with ex-Apple designer Jony Ive and industrial designer Marc Newson, the electric five-seater brings a brand new visual language to Ferrari’s lineup. Now Ferrari has officially released pricing for the Luce, and it costs significantly less than originally expected.

Ferrari’s first EV will start at $560,800, which is about $80,000 less than what we had estimated based on European pricing when it was revealed. Still, it’s the most expensive five-seater production car on the market today, exceeding the Rolls-Royce Cullinan in its highest trim by about $50,000.

Ferrari

There’s a lot packed into the Luce’s controversial package. Four electric motors make 1035 horsepower, with one motor assigned to each wheel. Despite having paddle shifters, the Luce has no transmission, so the paddles are used for on-demand torque and regenerative braking adjustments.

Ferrari claims the Luce can hit 62 mph in 2.5 seconds, and the Luce’s 122-kWh battery is expected to provide about 280 miles of range by EPA standards. The Luce is claimed to have a lower drag coefficient than Ferrari’s other road cars, and it sits about two inches longer and two inches lower than the Purosangue SUV.

The Luce carries a lot of firsts for Ferrari. Beyond the obvious electric powertrain, the Luce wears the largest wheels ever fitted to a roadgoing Ferrari, seats three in the rear thanks to the automaker’s first-ever bench seat, and uses a patented sound system to amplify noise coming from the rear axle instead of adding a faux internal-combustion soundtrack.

When Ferrari first unveiled the Luce, it was expected to cost around $640,000. At $560,800, its official price tag is still much more expensive than the average home in the United States. However, perhaps the elite Ferraristi who had been saving up for the larger number can now buy a Luce and a second, slightly less luxurious vehicle with the extra $80K when it reaches the United States in the second quarter of 2027.

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Alayna Wilkening grew up reading motorsport magazines and following her grandpa around his Chevrolet dealership’s showroom floor. In true Hoosier fashion, her first car was a hot pink custom cardboard “Fiero-vette” for her kindergarten Kindy 500 race. She now autocrosses a 1994 Miata with her dad, which she learned to drive the night before her first event. Alayna went to Indiana University and graduated with a degree in journalism and a minor in graphic design. As a testament to her great taste in cars, her first real one was a metallic orange 2007 Chevy HHR, which she lovingly called “The Dumptruck.”  

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