CRP Automotive Promotes Cory Martin to VP of Sales

CRP Automotive announced the promotion of Cory Martin to vice president of sales.

In his new role, Martin will lead the sales organization, driving customer engagement, sales growth, and commercial strategy across the CRP Automotive’s aftermarket business. He will collaborate across the organization to deepen customer relationships and advance CRP’s customer first strategy in support of long-term growth objectives. Martin joined the CRP sales team in 2016, and most recently was director of sales, wholesale distribution.

“Cory has consistently demonstrated the everyday leadership, business acumen, and customer-first mindset that are essential to CRP’s continued success,” said Mike Palm, head of sales, product & marketing. “He brings extensive industry knowledge and experience, earning the trust of both our customers and colleagues, and we are excited to see him take on this expanded leadership role.”

Supporting CRP’s Next Phase of Growth

Martin’s promotion is part of a broader organizational evolution designed to strengthen CRP’s executive leadership and position the company for future growth, according to CRP Automotive. As customer needs and market dynamics continue to evolve, CRP said these leadership changes will drive stronger collaboration, clearer accountability, and faster decision-making while creating greater alignment between strategy and execution. By promoting leaders from within, CRP added it is strengthening its focus on customer engagement and operational excellence while building the leadership capabilities needed to support long-term success and deliver even greater value to customers.

“I am honored by this opportunity and excited about the future,” said Martin. “With an exceptional team, strong customer relationships, and significant growth potential, CRP is well positioned for continued success. I look forward to working with our partners to build on that momentum.”