Parts Authority Names Danielle Rickerson Senior Vice President

Parts Authority, national distributor of automotive replacement parts, tools, and equipment, announced the promotion of Danielle Rickerson to senior vice president of marketing & communications. In this expanded role, Rickerson will provide executive oversight of the company’s marketing and communications functions, with a focus on strengthening the Parts Authority brand and aligning marketing initiatives with the company’s broader commercial and growth objectives, the company said.

Rickerson brings more than two decades of experience in the automotive aftermarket, with leadership experience spanning sales, marketing, communications, and commercial strategy. Throughout her career, she has built a strong track record of driving growth, developing teams, and connecting strategic marketing initiatives to measurable business results.

Rickerson’s Prior Role

Prior to joining Parts Authority, Rickerson held executive leadership at NPW, where she served as vice president of sales & marketing. Her experience across both sales and marketing provides a unique perspective on the aftermarket and the evolving needs of customers, suppliers, and the independent automotive repair community, Parts Authority said.

As part of the expanded leadership structure, Jacqueline Rodriguez will continue in her role as vice president of marketing, working closely with Rickerson and the broader commercial organization to advance Parts Authority’s marketing strategy and initiatives.

“Danielle’s depth of industry experience and her ability to connect marketing strategy with commercial performance make her a tremendous asset to our leadership team,” said Eric Schwartz, chief commercial officer. “She understands this industry from multiple perspectives and brings a strong focus on growth, collaboration, and results. We are excited to have her provide executive leadership across marketing and communications while continuing to build on the strong talent and capabilities already within the organization.”

Rickerson’s promotion reflects Parts Authority’s continued investment in leadership and its commitment to building a strong, unified commercial organization positioned for long-term growth, the company said.