China launch for Mitas agricultural tyres
During a presentation at Agritechnica 2025 last November, Roberta D’Agnano stated that this year would “mark a milestone for Mitas,” with production of Mitas-branded agricultural tyres beginning in China. As the Yokohama TWS Mitas Global Marketing Director explained, the plan was to produce a range of Mitas tyres for Asia at the Yokohama TWS plant in Xingtai, Hebei Province. This week, the Mitas brand officially debuted in China.