BMW Gets Roasted For Calling ’90s Toyota ‘Boring’

Nothing says Neue Klasse like using AI slop to bash a ’90s economy sedan

BMW/Instagram

Mercedes-Benz might be BMW’s biggest rival, but the Bavarian automaker chose a different target on its latest social media post. The company shared a photo of a de-badged 1991 Toyota Corolla on Instagram, labeling it as “boring” design compared to the 2027 BMW X5. Predictably, things didn’t go well, and the comment section had plenty to say — both in support of the Toyota and scathing the BMW’s design.

The first photo is an AI-generated image of a ’90s model without an emblem, but it clearly depicts the seventh-generation Corolla E100, which was in production from 1991 through 1997. The classic model features halogen headlights, and an unpainted plastic finish for the bumper, grille, and mirrors. Besides the missing Toyota badge, the indicators have been digitally removed from the front bumper, possibly in a minimal effort to avoid any copyright infringement.

The second photo shows the front end of the all-new BMW X5 G65, and it features the M Sport package with the distinct bumper intakes. The caption for the post reads: “We don’t just design cars. We give them character. Unmistakably BMW. Made Different. To Feel Different.”

The internet didn’t like the comparison

BMW/Instagram

Not surprisingly, BMW’s feeble attempt to flex the Neue Klasse styling language of the new X5 against a 36-year-old economy sedan didn’t resonate with the audience. In fact, the backfire in the comments section is pretty entertaining. From what we read, the majority of commenters rushed to defend the humble Toyota, and some even suggest that that the labels ought to be reversed, praising the unpretentious design and durability of the Japanese classic. One commenter said: “No not boring, classic,” while others pointed out the automakers social media team still had time to delete the post.

Many critics took aim at the Neue Klasse model, and some even accused BMW of deploying “rage bait” marketing tactics. Still, there were a few loyal fans who voiced support for the German brand, albeit the older models such as the E30 and E39. An account with no profile picture and no posts said, “You create and build cars that fans and enthusiast would love to test drive and own . That is just facts . Me and many others have the same opinion .” To which BMW responded: “Appreciate that, Roy! There’s a lot of work behind making a BMW feel like a BMW.”

Whether the post was intended as lighthearted banter or calculated social engagement, the audience made its stance loud and clear. Next time, BMW should pick a fight with premium rivals from the same era if they want to be taken seriously.

Source: www.carscoops.com — article syndicated from the publisher’s feed; all rights remain with the original publisher.