Nokian Tyres Launches 2026 Virtual Green Tire Giveaway


Nokian Tyres has launched its 2026 Virtual Green Tire Giveaway, an annual campaign tied to its mountain resort partnerships across the U.S. and Canada. Participants can compete for weekly tire prizes and a grand-prize mountain getaway through a digital scavenger hunt.
The program debuted in 2023 and connects drivers with winter destinations and resort partners.
Now through Nov. 22, participants can follow clues shared through Nokian Tyres’ social media channels and participating mountain resort partners. The clues lead to a virtual green tire hidden on an interactive map.
“Our resort partnerships help us connect with consumers who embrace winter and seek adventure,” said Hans Dyhrman, director of marketing, Nokian Tyres. “The Virtual Green Tire Giveaway is an engaging way for Nokian Tyres to reach drivers as they prepare for the winter season, while highlighting the confidence and peace of mind our tires provide.”
Throughout the campaign, Nokian Tyres will reveal a new resort destination and set of clues each week. Weekly winners will receive a set of Nokian Tyres tires. Runners-up will receive resort lift ticket vouchers.
On Nov. 23, one grand-prize winner will be randomly selected to receive a three-night mountain getaway.
Participants can follow Nokian Tyres’ North America Facebook and Instagram channels for updates on resort destinations and clues.