ZF Aftermarket Unveils Unified Packaging, Expanded Solutions
ZF Aftermarket said it will make a strong statement at AAPEX 2026 with the North American debut of its new unified brand packaging design, alongside an expanded portfolio of solutions for independent workshops. First presented at Automechanika Frankfurt 2026, ZF Aftermarket’s unified global brand and packaging approach makes it easier for workshops, distributors and fleets to recognize products, navigate the portfolio and access the right support, the company said.
Rolling out in phases, the new approach strengthens the visible connection between ZF and the established Lemförder, SACHS, WABCO and TRW brands while preserving the expertise and trust each has built with customers, the company said. This strategy brings parts, diagnostics, training and digital solutions together behind one objective: Maximizing Uptime.
AAPEX 2026 Exhibit and On-Site Engagement
ZF leaders will be on site at AAPEX 2026 at Booth #F13011 to welcome attendees to the company’s all-new display in The Forum. Bringing ZF Aftermarket’s end-to-end solutions ecosystem to life, the exhibit will showcase key products and solutions for passenger cars and commercial vehicles, ZF [pro]Diagnostics, ZF [pro]Tech training, remanufacturing and the latest Chassis 2.0 technologies.
Unified Brand Identity to Support Aftermarket Needs
As part of ZF Group, ZF Aftermarket builds on the technology company’s original-equipment expertise to serve the evolving needs of the aftermarket. By combining this expertise with a clearer, more consistent ZF brand identity across its portfolio, ZF Aftermarket gives customers easier access to the products, services and solutions they need to Maximize Uptime, while product quality, availability and established brand expertise remain unchanged, the company explained.
“Our ZF brands stand for the technical expertise, performance quality and OE heritage we are proud to bring to the aftermarket. By creating a more consistent ZF brand identity across our brand portfolio, we are helping our customers make choices they can rely on and that optimize the value workshops, distributors and fleets require. It is another step in delivering holistic solutions that Maximize Uptime,” says Chris Battershell, head of ZF Aftermarket, North America.
Clearer Portfolio at First Sight
Consistent, unified packaging will be the most visible expression of the new approach, according to ZF Aftermarket. Introduced gradually across the portfolio, it will create a more cohesive appearance across product categories and show more clearly how ZF, Lemförder, SACHS, WABCO and TRW come together as one aftermarket offering.
In Mexico, BOGE remains an important, well-established brand whose market presence and customer recognition will continue to play a key role in ZF Aftermarket’s regional portfolio. Customers will retain the product brands they know, now with a stronger visual connection to ZF’s technology, systems knowledge and global support.
“This evolution builds on the strength and legacy of our established brands while creating a clearer, more consistent connection to ZF. The unified design will help customers recognize our portfolio more easily and understand the full breadth of expertise, services and solutions available to support their business,” says Camilla Davison, global head of marketing and communications, ZF Aftermarket.