Range Rover is axing its two cheapest SUVs, making way for a new entry-level EV
Range Rover is pulling the plug on its two most affordable models, the Evoque and Velar, as a new entry-level EV steps in.
Range Rover drops Evoque and Velar for the new GT EV
For decades, the Range Rover name was viewed as a status symbol, mostly used by wealthy buyers, high-powered executives, and even royalty.
That started to change with the launch of the Evoque in 2011 and the Velar in 2017, making the iconic British luxury brand a little more accessible.
In the US, the 2026 Range Rover Evoque starts at $49,900, and the Velar starts at $61,600. That’s considerably less than the Sport and flagship Range Rover SUVs, which start at $83,700 and $107,400, respectively.
Range Rover’s accessible luxury era is reportedly drawing to a close. Martin Limbert, Range Rover’s managing director, confirmed to Autocar that the Evoque and Velar will officially be discontinued, with production set to end in 2027.
While it has no direct replacement planned, the new Range Rover GT will serve as the brand’s new entry-level vehicle.
Range Rover revealed the GT in July, presenting it as the fifth and newest member of the lineup. Unlike the distinct SUV design Range Rover has built the brand on, the GT is a low-slung grand tourer.
The electric GT is “a captivating new expression” of the brand, Range said, describing it as “the most technologically sophisticated” model it’s ever designed.
It’s expected to be among the first vehicles based on JLR’s new EMA platform. Initially, the Range Rover GT will launch as a battery-electric vehicle (BEV), but Range Rover plans to add a full-hybrid (HEV) option later in the lifecycle.
Production of the Range Rover GT is set to begin in the first half of 2027 at JLR’s Halewood, UK plant, following the flagship electric SUV and smaller Sport EV model (shown below).
The Range Rover GT is expected to start at around $90,000 with an EPA range of at least 300 miles when it goes on sale as a 2028 model. In the UK, it will likely be over £75,000 ($100,000).
Range Rover’s flagship electric SUV starts at $140,450 in the US, and the smaller Sport EV will likely be a bit cheaper at around $120,000 to $130,000.
At $90,000, the electric GT isn’t what most would consider an “entry-level” vehicle, but it’s part of Range Rover’s push into higher-end, more profitable models.
